Promotional items are very popular and the main reason is the search people have to give brand awareness and longevity. Most people opt for the simple mouse mat or pens and only occasionally think about something different. There is a multitude of items out there and as technology helps create more ways of advertising there becomes even more items.
When choosing an item maybe think how you can combine items or introduce technologies. A pen that has a highlighted on the end or maybe a Stubby Holder that talks. These are just simple ways to help your logo associated promo item cut through and get some impact. While you might have a budget of only a few dollars per unit, there is plenty out there and most promotional companies are more than willing to help you find the right fit for your demographic.
Recently we did some pens for a client. Okay so this is might be seen as contrary to what we have been saying, but with a little ingenuity we managed to give it the edge we needed. Simply by ordering the pens without lids and then finding a lid that was for a different pen, we were able to create an item that drew the attention for the user. This was one simple way of making a small change for a large impact.
This strategy is pretty common in marketing. Newspaper ads with an interesting image to draw in the viewer. Magazine ads that have something stuck into them so the reader stops on the page. These are small changes that can make a world of difference. Remember, our only limited by your creativity.
