At Soupcan, we’ve long championed stubby holders as the modern alternative to the traditional business card.
For decades, the business card has been seen as the first piece of promotional material any business should print. That idea made perfect sense in a world of offices, desks, and filing systems. A card was easy to store, slot neatly into a 1980s Rolodex, and flick through when you needed to track someone down. Before the internet, it was one of the only ways to leave your details behind and spread the word about your services.
Fast forward to today, and things have changed. With websites, social media, and online directories, customers don’t need to keep all your contact details on hand anymore — they just need to remember who you are.
That’s where the humble stubby holder comes in.
For tradies and businesses working on-site or outdoors, business cards are easily lost, damaged, or forgotten. A stubby holder, on the other hand, serves a practical purpose. People are far more likely to keep track of their drink than a small piece of cardboard. Because it’s useful, it sticks around — and so does your branding.
Better still, when a BBQ rolls around, a work function kicks off, or the esky comes out on a hot day, what gets pulled out to keep the drinks cold? The trusty stubby holder. Every time it’s used, your logo and message are back in front of your customer.
That’s why we see stubby holders not just as merchandise, but as one of the most effective modern business cards you can hand out.
