If you’ve ever searched online for a stubby holder, you’ve probably noticed there are a lot of different names for the same thing. Depending on where you’re from, what drink you’re holding, or even what brand you grew up with, the humble drink cooler goes by many names.
Here are some of the most common names used around the world for stubby holders.
Stubby Holder
In Australia, “stubby holder” is the most common term. Originally designed to fit short beer bottles known as “stubbies,” the name stuck and is now used for almost any insulated drink cooler.
Today, stubby holders are popular for:
- Weddings
- Bucks & hens parties
- Corporate promotions
- Sporting clubs
- Fishing trips
- Camping weekends
They’ve become just as much about personality and branding as they are about keeping drinks cold.
Koozie / Koozies
In the United States, “Koozie” is the most recognised term. It’s actually a brand name that became so popular people started using it to describe all can coolers — similar to how people say “Esky” in Australia.
Koozies are usually made from foam or neoprene and are commonly handed out at:
- Bars
- Sporting events
- Festivals
- Promotional campaigns
Can Cooler
“Can cooler” is a more generic term used worldwide. It’s simple, easy to understand, and commonly used online and in retail stores.
Echo Holder
“Echo holder” is another term some people use for neoprene drink coolers, particularly in certain regions and industries. While not as common as stubby holder or koozie, it’s still recognised by many people looking for promotional drink holders.
Cooler Sleeve / Drink Sleeve
These names are more common in Europe and online marketplaces. They describe the product more literally — a sleeve that keeps your drink cool.
No Matter the Name…
Whether you call them:
- Stubby holders
- Koozies
- Echo holders
- Can coolers
- Drink sleeves
…they all do the same important job: keeping your drink cold and your hands dry!
At the end of the day, the best ones are made from quality neoprene, stitched properly, and built to last — especially for events, promotions, and gifts.
And yes… Australians still make the best stubby holders.
